Free report

The profile of a modern furniture shopper

In this report, you’ll find answers to the following questions:

• How do consumers shop for furniture?
• What motivates furniture shoppers?
• How do shoppers discover new furniture?
• What kind of shopping experiences will younger generations be more receptive to?
• Which technologies are more likely to prove beneficial, in-store and online?

The furniture buyer journey has changed — from what customers are buying and what drives their shopping journey to the technology, online and in-store, that can improve the customer experience.

To help you navigate the new landscape we partnered with Furniture News for a representative survey of UK consumers to learn more about today’s furniture buyers.